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The 2023 Dwell-action Barbie Film spurred a cultural craze, driven by Mattel's marketing partnerships and organic information. What ought to Mattel's executives do subsequent with their most precious franchise? And should they increase their brand name system for Barbie to other toy makes?

Leaders in a see this site manufacturing organization will have to come to a decision no matter whether to stay the training course in the experience of the recession.

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